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http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/19845| Title: | Factors Affecting the Satisfaction of Customers in Bidv Vung Tau Branch Bank |
| Authors: | Nguyen, Thi Phuong Anh Vu, Van Dong |
| Keywords: | Satisfaction of Customers -- Bidv Vung Tau Branch Bank |
| Issue Date: | 2019 |
| Publisher: | International Journal of Innovative Science and Research Technology |
| Series/Report no.: | Volume 4, Issue 5, May– 2019;pp. 736-737 |
| Abstract: | This study was conducted to assess customer satisfaction in substance amount of service. By quantitative research, with a sample size of 150 clients using products of BIDV Bank, Vung Tau Branch, research results show that material (β = 0.173), sympathy (β = 0.499) and reliability (β = 0.365) influence customer satisfaction. Finally, the research sheds light some managerial implications for improving customer satisfaction on quality of banking services, give some limitations and suggestions for future research |
| URI: | http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/19845 |
| ISSN: | 2456-2165 |
| Appears in Collections: | Ngoại ngữ - Khoa học xã hội (Articles) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IJISRT19MY553.pdf | 280,45 kB | Adobe PDF |  Sign in to read |
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