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Title: Factors Affecting the Satisfaction of Customers in Bidv Vung Tau Branch Bank
Authors: Nguyen, Thi Phuong Anh
Vu, Van Dong
Keywords: Satisfaction of Customers -- Bidv Vung Tau Branch Bank
Issue Date: 2019
Publisher: International Journal of Innovative Science and Research Technology
Series/Report no.: Volume 4, Issue 5, May– 2019;pp. 736-737
Abstract: This study was conducted to assess customer satisfaction in substance amount of service. By quantitative research, with a sample size of 150 clients using products of BIDV Bank, Vung Tau Branch, research results show that material (β = 0.173), sympathy (β = 0.499) and reliability (β = 0.365) influence customer satisfaction. Finally, the research sheds light some managerial implications for improving customer satisfaction on quality of banking services, give some limitations and suggestions for future research
ISSN: 2456-2165
Appears in Collections:Ngoại ngữ - Và Khoa học xã hội (Articles)

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