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|Title:||Essentials of marketing|
|Abstract:||An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.|
|Appears in Collections:||Quản trị Marketing và tổ chức sự kiện|
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|Essentials-of-Marketing.pdf||5,63 MB||Adobe PDF|
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