Please use this identifier to cite or link to this item:
Title: Essentials of marketing
Authors: Blythe, Jim
Keywords: Marketing.
Issue Date: 2005
Publisher: Prentice Hall
Abstract: An overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.
ISBN: 0273693581
Appears in Collections:Quản trị Marketing và tổ chức sự kiện

Files in This Item:
File Description SizeFormat 
Essentials-of-Marketing.pdf5,63 MBAdobe PDFThumbnail
 Sign in to read

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.