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Title: Factors Affecting the Decision to Choose a Loan Bank for Individual Customers at Samcombank - Vung Tau
Authors: Nguyen, Thi Phuong Anh
Keywords: Individual Customers
Issue Date: 2021
Series/Report no.: International Journal of Innovative Science and Research Technology;pp 205-207
Abstract: This research is conducted to build and test a theoretical model among factors affecting individual customers' borrowing decisions at Sacombank-Vung Tau. The study used qualitative research method combined with quantitative research. The research results show that the factors influencing the customer's decision to choose a loan bank include: bank image (β = 0.269); service staff (β = 0.2); financial benefits (β = 0.438); suggesting relatives (β = 0.276). The four factors explains 70% of the variance in the decision to choose a loan bank. The research results provide suggestions to the bank managers in improving major factors to increase the customers' decision to borrow capital at the bank. Some limitations and future research directions are also mentioned.
ISSN: 2456-2165
Appears in Collections:Ngoại ngữ - Và Khoa học xã hội (Articles)

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