http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/15062 Ebooks and textbooks from bookboon.com 2026-02-05T10:46:38Z http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/15862 Nhan đề: Studying Strategy - eBooks and textbooks from bookboon.com Tác giả: Rowe, James Tóm tắt: The purpose of this book is to introduce and reflect on some of the key writers, ideas, models and approaches in Strategic Management. Hopefully the book will bring together ideas and models from other areas of business and management study to support the planning of strategy. Mô tả: Pages : 167 2008-01-01T00:00:00Z http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/15861 Nhan đề: Strategic Marketing - eBooks and textbooks from bookboon.com Tác giả: Whalley, Andrew Tóm tắt: Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. A valuable resource to the student and marketing practioneer alike, this book is a discerning choice for those seeking a deeper knowledge of Marketing’s theory and its place within a modern, effectively and efficiently run business. Mô tả: Pages : 116 2010-01-01T00:00:00Z http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/15860 Nhan đề: Strategic Analysis of Supply Chain Design - eBooks and textbooks from bookboon.com Tác giả: Macbeth, Douglas Kinnis Tóm tắt: The book takes the need to satisfy customers as its starting point. The strategic intent of the business at different stages in its lifecycle starts the journey. Market imperatives help to divide up the customer challenges while the choices made in supply structural infrastructure and support systems provide the capability to effectively satisfy the chosen market segments. Mô tả: Pages : 79 2015-01-01T00:00:00Z http://thuvienso.bvu.edu.vn/handle/TVDHBRVT/15859 Nhan đề: Planning and Managing your Work Based Project: A Guide For Students Tóm tắt: Written for college and university students, this simple guide to project tools and techniques is an ideal introduction to the ‘Work Based Project’. Dr Pickerden invites the reader to use their own project idea as an example as they work through the various steps to a successful project. Following these steps, and working through the accompanying examples and exercises, should help the student project manager to avoid many of the usual pitfalls, and emerge with a successful project and a decent mark for the course assignment. Mô tả: Pages : 50 2015-01-01T00:00:00Z